Merkle (www.merkleinc.com), the nation's fastest growing customer relationship marketing (CRM) agency, today announced keynote speakers for its eigth annual summit, being held June 6-8 at the Park Hyatt Aviara in San Diego, California.
The theme of this year's CRM Executive Summit is "CRM 2.0: Optimizing your Customer Portfolio." Revered for excellence and thought leadership, the Summit offers forward-thinking perspectives from Merkle experts, together with some of the nation's leading consumer and b-to-b marketers. This year's sessions will include topics such as contact optimization, leveraging eCRM to drive loyalty, using SEO to drive results, online brand activation, and the art of digital story telling. All are designed to help attendees maximize the mutual benefits of their customer relationships.
Keynote speakers for this year's event are Jim Warner, board member, investor and consultant focusing on digital media and marketing, Fred Neil, accomplished CRM specialist and Executive Director of Dell's global CRM initiatives and, delivering an intensive session on customer centricity, Dave Frankland, Vice President and Principal Analyst for Forrester Research, Inc.
Mr. Warner has spent 30 years in the media business, including roles as Executive Vice President at Razorfish, Executive Committee Member at aQuantive- Avenue A, President, Primedia Magazine Group at Primedia, President, Television Network at CBS and President, CBS Enterprises at CBS. Mr. Neil has more than 20 years of demonstrated accomplishments in consulting services and client side experience. He was formerly Sr. Vice President, Marketing Strategy at Mu Sigma, President at Spectrum Management Associates and Vice President, Client Leaderhip at dunnhumby. Mr. Frankland serves customer intelligence professionals, helping companies to better leverage customer knowledge to improve marketing and business performance. His background includes roles such as Vice President, Corporate Communications at DoubleClick and Director, at strategic communications consultancy Niehaus Ryan Wong.
In addition to the keynote adresses, the Summit will offer a number of joint presentations with Merkle subject matter experts together with industry insiders from the Arthritis Foundation, Citizens Bank, The Cosmopolitan Las Vegas, Dell, Gilt Groupe, Life Line Screening, Microsoft, National Multiple Sclerosis Sociey, Office Depot, T.G.I.Friday's and others.
"We are excited about this year's CRM Executive Summit-perhaps more than ever before," Merkle's EVP and CMO, Craig Dempster said. "Hundreds of the industry's best and brightest marketing experts come together in one room, the possibilities for innovation are endless. Everyone's experiences build upon one another, creating a dialogue that breeds new ideas for evolving their own customer relationship marketing programs into the next generation."
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.