Columbia, Md.- May 4, 2011- Merkle (merkleinc.com), the nation's fastest growing customer relationship marketing (CRM) agencies, announced its prominent rankings in a new report from Advertising Age magazine. The Agency Report 2011 places Merkle among the leaders in its CRM/Direct Marketing Agency rankings, both at the global and U.S. levels. Merkle received additional distinction among the World's Top 50, ranking overall agency services worldwide. Additionally, through its recent acquisition of IMPAQT, Merkle also ranks in the Top 20 Search Agencies. The rankings were published in the April 25 issue of Advertising Age magazine (www.adage.com). The magazine's annual report ranks marketing and advertising companies according to their 2010 revenue.
Merkle's 2010 revenue totaled over $254 million, placing the company in the number eight position on Advertising Age's World's Top 10 CRM/Direct Marketing Agencies list. Merkle also ranks number six on the list of Top 25 CRM/Direct Marketing Agencies in the U.S. Among the World's Top 50 Agency Companies, covering all agency disciplines, Merkle took the number 24 spot. In addition to the overall and CRM agency rankings, IMPAQT, a Merkle Group company and leading search marketing agency, ranked 14th among the Top 20 Search Agencies. The rankings place Merkle as a consistent leader among many of the world's most recognizable agencies.
"This year's rankings in the Advertising Age Agency Report further validate Merkle's continued focus on strengthening our position as a full-service CRM Agency," said Merkle Chairman and CEO, David Williams. "With a combination of organic growth and smart acquisitions, Merkle is solidifying its commitment with continuous improvements in strategically-led consulting and data-driven Integrated Customer Marketing (ICM). To maintain growth in these challening economic times is a testament not only to Merkle's success, but to that of the clients we serve."
The 67th annual Advertising Age Agency Report published April 25, 2011, was produced by the Ad Age DataCenter. The report appeared in Advertising Age's print edition and on AdAge.com. It includes rankings of more than 900 advertising, marketing-services and media agencies based on 2010 revenue.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.