The customer relationship marketing (CRM) firm, Merkle (www.merkleinc.com), which is the nation’s largest privately-held agency, announces that Ozgur Dogan, vice president and general manager of the company’s data solutions group, and Carolyn Eckhaus, mobile analytics lead, will speak at the 2011 National Center for Direct Marketing (NCDM) Conference –Engaging Customers Using Data & Technology. The NCDM Conference will be held in Las Vegas, NV from December 12th-14th. Merkle will also host an exhibit in booth #119.
Dogan will be speaking in tandem with AARP senior director, Sonia Alvarez, in a session entitled Data Sourcing and Optimization Enabled by Predictive Analytics: AARP Case Study. The session, which takes place on Tuesday, December 13 from 11am - 12pm, will detail Merkle’s unbiased, analytically-led approach to data sourcing and optimization. Dogan and Alvarez will share how AARP generated multimillion dollar savings by transforming their list acquisition strategy from traditional brokerage methods to Merkle’s data-agnostic approach. They will also cover response attribution and list selection processes that will improve performance and drive cost savings.
Eckhaus will be leading a session called Measuring the Impact of Mobile Websites, to be held Wednesday, December 14, from 8am to 9 am. Eckhaus will speak about how Merkle helped Samsung support the launch and optimization of its mobile website through measurement of consumer behavior, combined with attitudinal and competitive data. The result is a comprehensive view of mobile web performance, used to gain insight into mobile web behaviors, as well as drive site improvements.
“The NCDM conference is an important event for marketers who wish to improve their customer portfolio through the insightful use of data and technology, “ said Merkle executive vice president and chief marketing officer, Craig Dempster. “Merkle is proud to be speaking at the 2011 NCDM conference. We look forward to sharing the thought leadership and expertise we have developed over the years, helping some of the top marketers in the industry to use information, analytics and technology to create sustainable competitive advantage.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.