The customer relationship marketing (CRM) firm, Merkle (www.merkleinc.com), which is the nation’s largest privately-held agency, was honored at yesterday’s 2011 NCDM Database Excellence Awards Luncheon & Ceremony with the Silver award in the business-to-business marketing category. The award was based on the company’s work with Schneider Electric, a global specialist in energy management.
The NCDM sponsors and presents the awards at its annual conference and exhibition, which was held this year at Caesars Palace in Las Vegas, and focused on Engaging Customers Using Data and Technology. The awards honor organizations that are engaging customers using data and technology to improve the quality of marketing programs and achieve measurable results and increased value to the bottom line.
Merkle’s relationship with Schneider Electric involved the successful development of an enterprise CRM database and included a comprehensive data quality analysis, international and domestic data sourcing, data cleansing, international merge/purge, analytical services, CRM strategy, database design and modification, systems design, process design and change management consultation.
“The solutions that we are providing to Schneider Electric represent a wide variety of the database and CRM tools that Merkle has to offer the global marketplace,” said Joseph Colletti, vice president of database solutions for Analytici, a Merkle Company. “We are proud to be recognized by the NCDM as a leader in providing b-to-b and consumer-focused customer relationship marketing solutions that help our international clients maximize the value of their customer portfolios.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 6,800 employees, Merkle is headquartered in Columbia, Maryland, with 19 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.