Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, today announced the winners of the Marketing Innovation Awards, honoring those companies, brands and marketing leaders who are driving the advancement of the CRM movement. The award winners were announced on June 7 in a special ceremony at Merkle’s 9th Annual CRM Executive Summit, held at The Ritz-Carlton in New Orleans, Louisiana.
The Marketing Innovation Awards tied directly to the theme of the 2012 CRM Summit, “Creating Sustainable Competitive Advantage through Customer Strategy as a Business Strategy”, where a combination of keynote addresses, intensives, breakout sessions and one-on-one guru meetings imparted practical insight for maximizing the lifetime value of customer relationships. The awards were designed to celebrate the accomplishments of companies, brands and marketing leaders who effectively drive market engagement, advance customer experience and further marketing effectiveness and accountability through smart technology and marketing process integration across the enterprise.
A distinguished panel of judges including Charlotte Mason, Professor of Marketing, University of Georgia, Jim Warner, consultant and advisor for growth stage companies in digital media and marketing and Larry Kimmel, President Emeritus of the Direct Marketing Association, evaluated entries across three categories. The following organizations and their associated campaigns were awarded top honors for excellence in marketing innovation:
Customer Experience Excellence: 1-800-Flowers “Leveraging Innovative Social Media Initiatives to Drive Social Conversions”
Enablement and Optimization Excellence: AARP “Acquisition Program List Sourcing Optimization”
CRM Strategy Excellence: Schneider Electric “Global B2B CRM Transformation”
“Merkle congratulates all the winners for their forward-thinking innovations in customer relationship marketing,” said Merkle Executive Vice President and Chief Marketing Officer, Craig Dempster. “As our industry moves aggressively toward true customer-centric marketing, it is thought leaders such as these who will set the bar for success.”
To learn more about Merkle’s CRM Summit, including this year’s thought leadership, speakers and sponsors, visit the Summit eBook.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.