CognitiveDATA, a wholly-owned subsidiary of Merkle, which specializes in innovative customer database solutions for recognizing, valuing and targeting customers, announced two speaking engagements at the 2012 Direct Xchange. The event, which takes place March 14-16 in Boston, is the National Etailing & Mailing Organization of America (NEMOA)’s annual conference for direct marketers. Rod Ford, president and CEO of Merkle subsidiary, CognitiveDATA and Chris Wayman, vice president of Merkle’s digital innovation practice, will both lead sessions at the event.
Wayman will conduct two feature presentations on Wednesday, March 14 at 2:15 and 3:30 pm, entitled “The Hottest Mobile Marketing Trends for Multi-Channel Retailers.” The sessions will discuss the use of mobile to acquire new customers and reactivate former ones, and will feature real-life campaign success stories. On Thursday, March 15 at 1:00 pm, Ford will join a panel of industry leaders for a lunchtime discussion entitled “Best Kept Secrets of Leading a Successful Catalog Retailing Business.” The panel will reflect on their challenges and successes and lead an interactive question and answer exchange.
The Direct Xchange is the leading forum for direct marketers from across the country to share, learn and connect. It is dedicated exclusively to the catalog and ecommerce sectors and focuses on sharing industry knowledge and best practices among peers. It is not a trade show, but an opportunity to learn, network and improve direct marketing results through knowledge sharing among industry leaders from across the nation.
“We are excited to participate in this year’s Direct Xchange forum,” said Cindy Marshall, chief marketing officer for CognitiveDATA, a Merkle company, and vice president of the NEMOA board of directors. “The benefits of the event are wide reaching. We look forward to not only sharing our own ecommerce and catalog knowledge and experience, but also learning from colleagues in the industry – gaining insights to impart in our own practices.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.