Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that it has deployed enhanced solutions in several practice areas using the RedPoint (www.redpoint.net) Convergent Marketing Platform™. The solutions allow marketers to execute coordinated, multi-channel communications and have been deployed across the industries that Merkle supports.
Merkle enables many leading companies to realize connected CRM by integrating a wide variety of online and offline marketing activities, including standard direct mail and fulfillment activities, email, social platforms, text messaging, call center, preference center and two-way text messaging, as well as a SalesForce.com two-way interface. Merkle leverages RedPoint as one of the key tools for select practices to enable the connected CRM vision. RedPoint’s ability to support integrated documentation and re-use of components makes it particularly useful for Merkle to effectively deploy these solutions on behalf of its customers.
“Merkle and RedPoint have partnered to create very compelling marketing solutions in multiple industries. These technologies are capable of supporting a wide variety of channels and engagement strategies,” stated Buck Webb, senior director and capability leader at Merkle. “Combining the power of Merkle’s deep industry, analytical, delivery and operational skills with RedPoint’s leading edge Convergent Marketing Platform™ enables us to deliver a richer and higher value for our customers.”
“Along with a number of unique features designed specifically to manage complex marketing scenarios, the RedPoint Convergent Marketing Platform™ delivers market-leading architectural flexibility, ease of use and triggered communications,” added Dale Renner, CEO of RedPoint. “The result is the best platform on the market for managing the engagement cycles that customers need.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.