Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that it will host a new webinar that will focus on how the dynamics between physicians, consumers, patients and payors is changing the Life Sciences landscape and provide a blueprint for how companies can capitalize on these new dynamics to drive growth.
The webinar, entitled Connected CRM: Developing Sustainable Competitive Advantage in the Changing Life Sciences Industry, will take place Thursday, September 27 at 2:00 p.m. ET and will be led by Merkle’s chief strategy officer, life sciences, Peter Mehr, PhD, together with vice president, life sciences, Deborah Furey. The session will discuss Merkle’s Connected CRM model, which starts with developing a comprehensive understanding of the customer, focusing on how customers engage and need information and the triggers for that information. Attendees will gain insight on how to create a sustainable competitive advantage, what it means to be customer centric and approaches to implement a customer centric model.
“It’s about understanding the explosion of data from all the disparate customer touchpoints and using it to create insights, targeting and measurement that lead to more effective integrated marketing communication,” said Mehr. “We are excited to be able to share how the Life Sciences Industry is evolving and how implementing a customer-centric model can help companies succeed in the customer driven market.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.