Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced it has been named in Ad Age’s Agency A-List Issue (January 2012) as one of the Ten Agencies to Watch. The special annual issue honors the best shops in several categories, based on the quality and effectiveness of their work – regardless of discipline or specialty.
The rankings are reported in several categories, using evidence of business success for the agency as conveyed by revenue growth, income growth and new business wins. In selecting the rankings, Advertising Age assessed factors like channel innovation, intellectual property ownership, product influence or creation, solution creativity and measurable results. Heavily considered was how effectively the agency has delivered strong results for its consumer-marketing clients. As the only CRM agency highlighted in the “Agencies to Watch” category, Merkle was cited for its advances in collecting and optimizing consumer behavioral data to increase customer loyalty and lifetime value; and for its digital intelligence and innovation.
“It is a tremendous honor to be recognized by Ad Age,” said Merkle chairman and CEO, David Williams. “We have been working hard to create a leadership position in the CRM agency space. Our ranking as an agency to watch validates the belief that by developing customer strategy as a business strategy, we help our clients build sustainable competitive advantage.”
Merkle’s systematic evolution from database marketing firm to full-service CRM agency has been chronicled over the last several years with consistent 20%+ revenue increases and employee expansion. Today, the company is comprised of more than 1500 employees, with 2011 revenue of $304 million and growing. More than 150 leading brands employ Merkle’s solutions to drive their integrated CRM strategies and maximize the value of their customer portfolios.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.