Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced that Marc Fanelli, vice president and general manager of its International Solutions practice and Chandos Quill, vice president, international solutions management, will speak at the DMA India’s inaugural convention, taking place August 1-3, 2012 in Mumbai, India.
The DMA India 2012 Convention is a unique event for the global marketing community, bringing together some of the world’s most recognized marketing thought leaders from brands and agencies across a diverse set of industries to share ideas and broaden the attendee’s view of international direct marketing.
Fanelli and Quill will join Scott Neuberger, president, InfoCore and Arvindra Singh Kanwal, CEO and co-founder, India.com, and Deepali Naair, Country Head- Brand & Corporate Communications, L&T General Insurance Company Limited in a panel discussion entitled “Extending the Value of Marketing Databases to Drive Customer Centricity.” This interactive session will explore the opportunities and challenges facing international marketers today, and how extending the value of the marketing database is the foundation for driving customer centricity and business results.
“We were pleased to have been invited to participate in the inaugural conference of the India DMA,” said Fanelli. “The opportunity for marketers to play a critical role in the growth and performance of their organizations has never been greater. Through properly executed customer-centric strategies, multi-national marketers can achieve competitive differentiation. As Merkle continues to expand our services into global markets, we are excited about the opportunity to share our deep CRM expertise with customer-focused brands worldwide.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.