Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announces that Pete Mehr, PhD, chief strategy officer for Merkle’s life sciences division, will speak at the 11th annual Institute for International Research’s ePharma Summit. The summit, being held February 6-8, 2012 at the Sheraton New York Hotel and Towers, is the longest running and largest digital marketing event for the life sciences industry, attracting a senior level audience from hundreds of companies each year.
Mehr’s session, entitled “Jumpstarting Digital Capabilities in Pharma: Learning from Other Industries,” will take place Tuesday, February 7, 2012 at 2:30 p.m. Attendees will gain knowledge in three key areas: assessing their marketing promotions against the digital capabilities available in pharma today; leveraging digital promotion to launch customer-centric promotion campaigns; and identifying best practices from outside the pharma industry that are applicable to their businesses.
“The pharmaceutical industry has developed its digital promotion channels at a slower pace than many other industries, largely due to the limited number of opt-ins that pharma companies receive,” said Mehr. “The good news is that we can jumpstart digital CRM practices in our industry by learning from the successes of other industries. I am excited for the opportunity to share some of this practical thought leadership from Merkle and look forward to gaining insights from interaction with other participants of this most respected digital marketing event.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.