Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announces that Raymond Wu, general manager of Merkle China, will be hosting a session at the Technology for Marketing and Advertising China Conference. Merkle is also a proud exhibitor of the conference which will take place October 16-17, 2012 in Shanghai, China.
Raymond Wu’s session, “Connected CRM: Creating Sustainable Competitive Advantage,” will take place on October 16, 2012 at 9:45am and will focus on how competitive advantage can be gained and sustained by applying a customer centric approach in developing a customer relationship marketing (CRM) strategy. The integration of online and offline customer information, an increase in the customization and personalization of communications, and the incremental measurement of paid, owned and earned media have enabled marketers to engage at a whole new level. By keeping the customer at the forefront of strategy, marketers have taken advantage of new marketing technologies and process improvements to maximize their return on investment media. In addition, Wu’s session will help attendees understand Merkle’s view of the market opportunity and our unique approach to connected CRM.
“Merkle is very excited to be presenting and exhibiting at this year’s TFM&A conference,” said Raymond Wu. “It is a great opportunity to be able to engage with industry leaders and to discuss how Merkle works with their clients to design, execute and measure fully integrated CRM solutions. We invite attendees to stop by our booth NOT07 for a visit, to discuss how Merkle can help with their CRM initiatives.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.