Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately held agency, has been named the U.S. digital agency for Habitat for Humanity International. Habitat for Humanity selected Merkle for its extensive history of serving the nonprofit industry.
Merkle’s engagement with Habitat for Humanity will focus on generating funding through multiple digital channels along with providing a full suite of services including strategy, analytics, design, production, reporting and account management. Merkle's partnership with Habitat for Humanity follows the company's past success working with other nonprofit groups such as Save the Children, American Cancer Society and Arthritis Foundation. Merkle continues to explore new strategies and technologies to help its nonprofit clients connect and develop long lasting relationships with their supporters.
Habitat for Humanity International is a nonprofit organization that seeks to eliminate poverty housing and homelessness from the world and make decent shelter a matter of conscience and action worldwide. Founded in 1976, Habitat has built or renovated more than 600,000 homes around the world, providing more than 3 million people with safe, decent, affordable shelter in more than 70 countries.
“We are delighted to partner with one of the nation’s leading nonprofit organizations,” said Jeff Patrick, vice president strategy, nonprofit group. “Merkle’s collaborative, passionate and effective approach in creating robust campaigns for nonprofits will help generate measurable results for Habitat for Humanity and propel their vision forward.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.