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Merkle to Exhibit, Speak at eTail West Conference

February 21, 2013
Columbia, MD

Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announces that Steen Andersson, vice president, 5th Finger, a Merkle company and leading mobile solutions company, will be a speaker at the eTail West conference. The event, being held February 25-28, 2013 at the JW Marriott Desert Springs hotel, will focus on practical, actionable tactics and proven multi-channel strategies to ensure your retail business is centered around your customer.

Andersson will be presenting alongside Jeanette Garner, VP, eCommerce, Shiseido and NARS, on Tuesday, February 26 at 1:00 p.m. The afternoon session, “How To Get All The Benefits Of Responsive Design Without Re-Building Your Site,” will focus on Responsive Design and how NARS went about achieving all the benefits of 5th Finger’s Responsive Design. 5th Finger Responsive technology works with an existing site, so that an entire site rebuild is not required, saving significant time and costs. The technology is also highly customizable, as it allows content to be tailored by device. In addition, the presentation will address the in-depth review of process, technology and challenges of making the NARS eCommerce site responsive.

“The eTail West conference is a great venue for bringing marketers and retailers together to discuss the innovative strategies that are driving this industry,” said Andersson. “During this presentation, we are eager to demonstrate how 5th Finger Responsive can aid retailers in increasing site conversion and engagement levels, while significantly reducing web maintenance costs and being the quick-to-market solution.”

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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