Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, today announced that it is opening its second office in China, in the leading software and engineering city of Nanjing. Merkle, which opened its first international office in Shanghai in 2010, currently employs more than 150 people in Shanghai. The Nanjing office will open with 100 new employees and expects to double that number by 2014.
“As our client base became increasingly global, we have placed a greater emphasis on the expansion of Merkle’s delivery capability in the Global Delivery Center in China,” said Zhengda Shen, president, Merkle APAC. “We are expanding to meet the growing demand of our global clients by attracting world-class talent in Nanjing. In addition, we will be focusing on the development of local business inside China to meet their rapidly growing need to build deeper direct relationships with their customers,” added Shen.
Merkle, which continually experiences double digital growth year over year by providing customer analytics and digital marketing for global leaders, selected Nanjing for its newest global office because of the exceptional local talent. The city is surrounded by at least five of the top Chinese universities focused on relevant subject areas like computer science, engineering, information services and statistics. Nanjing is centrally located, situated less than 200 miles from Shanghai, so employees will be able to travel easily between the two offices by train.
“Expanding Merkle’s global business in Nanjing was a natural next step for our company. And the city of Nanjing has made the entry into the community a very smooth and welcoming experience,” said Raymond Wu, vice president, Merkle China. “As we increase the global footprint of our CRM capabilities, it is important to our success that our corporate culture follow suit; so our employees overseas enjoy the same work-hard, play-hard philosophy and environment as our domestic teams. We’ve even built the office with the same modern look and feel and creative features as our corporate headquarters in the United States.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.