Merkle (www.merkleinc.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, today announced the appointment of Antony Danzy to vice president, associate client partner, nonprofit practice. Danzy is a successful direct marketing and fundraising professional with over 20 years experience in the higher education and nonprofit markets.
Danzy will be focused on leading key nonprofit clients to develop insights driven, multichannel donor-centric programs. His mission is to drive business growth and promote donor engagement across digital and offline media and channels with the end goal of improving clients’ fundraising success.
“I was excited to join the Merkle nonprofit team, with their extensive history of serving the nonprofit industry and their impressive client roster of world-class brands,” said Danzy. “Merkle’s unique and innovative capability set including digital, consulting, database marketing, creative and communications, creates new opportunities for growth in the nonprofit industry and enhances the communications program available to organizations.”
Prior to Merkle, Danzy was the Associate Managing Director at Creative Direct Response Fundraising Group. In this role, Danzy delivered integrated direct-response fundraising services including direct-response television to national nonprofits such as the Marine Toys for Tots Foundation and the Wounded Warrior Project. He also served as the Vice President, Client Development at OMP, Inc, a full-service direct response fundraising and communications agency. In this role, Danzy was responsible for the strategic and creative direction for large-scale, direct response fundraising communications programs that included direct mail, online engagement, telemarketing, direct-response television and canvassing to organizations such ASPCA and the International Rescue Committee.
“Antony’s extensive knowledge of the nonprofit industry makes him a perfect fit for further developing long-lasting relationships with our fundraising clients,” said Will Bordelon, SVP, vertical markets, Merkle. “Tony is a strong addition to our nonprofit leadership team and his winning personality and passion for his clients makes him a great cultural fit within the Merkle family.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.