Merkle (www.merkleinc.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, today announced the appointment of Mike Mojica to senior vice president and general manager of Merkle’s Retail and Consumer Goods practice. In this role, Mojica will focus on articulating how Merkle’s industry specific approach to delivering Connected CRM™ solutions is an important enabler to retailers aiming to make smarter business decisions and more effectively use customer insights.
“Merkle’s rapid growth trajectory as well as its wealth of intellectual capital sets it apart from its competitors and uniquely positions Merkle in the market,” said Mojica. “I am excited to join the Merkle team and help serve the retail and consumer goods industries with customer-centric solutions that create competitive differentiation for our clients.”
Mike Mojica is a seasoned executive with over 24 years of professional services experience across a broad spectrum of disciplines including client account leadership, sales, and consulting delivery. Mojica joins Merkle from Accenture, one of the world’s leading consulting companies, where he spent 13 years in a variety of senior level positions. Most recently, Mojica was a Managing Director in Accenture’s North American Retail Practice where he was responsible for client account leadership; managing retail ERP sales and delivery; defining retail and IT strategy; and delivering outsourcing services. Prior to Accenture, Mojica spent 11 years with IBM Corporation where he was a Principal with IBM Global Services.
“Mike’s impressive expertise in the retail industry as well as his background in business services make him a perfect fit to lead Merkle’s retail practice,” said Patrick Hennessy, President, Vertical Markets, Merkle. “He is a recognized industry leader and will be an asset to Merkle as we continue to build long lasting relationships with our retail clients.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.