Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, today announced keynote speakers for its tenth annual CRM Executive Summit, being held June 10-12 at the Charleston Place Hotel in Charleston, South Carolina.
The theme of this year’s CRM Executive Summit focuses on the evolution of Connected CRM (cCRM) and specifically, how to Monetize Your Customer Strategy. Throughout the exclusive event, Merkle clients and key prospects will learn how to achieve real, measurable results – both financially and experientially – from their investments by delivering personalized customer experiences that create value. The keynote presentations and breakout sessions will explore ways to implement customer strategy as a business strategy and prove its monetary value to the organization. This year’s sessions will share case studies highlighting brands that have created competitive differentiation by placing customers at the center of their business strategies.
Speakers for the special anniversary-edition event include Jay Gauthier, CMO, personal insurance for Travelers Insurance; Dale Renner, CEO of RedPoint; Kristen Nolte, head of global CRM for Dell; Andy Kauffman, vice president, global ecommerce marketing for Marriott; Michele Elrod, executive vice president, head of corporate marketing at Regions Bank; and Kate Kaye, data and analytics writer for Advertising Age.
In addition to the keynote addresses, the Summit will offer a number of joint presentations featuring Merkle subject matter experts together with industry insiders from world-class brands such as Disney, Hearst Digital, Royal Caribbean, Facebook, AARP, RBS Citizens, MetLife, GEICO, and others.
“As we approached the tenth anniversary of Merkle’s CRM Executive Summit, we challenged ourselves to assemble an unparalleled lineup of speakers, representing a wide range of industries and CRM approaches,” Merkle’s EVP and CMO, Craig Dempster said. “I believe we have exceeded our own expectations, as evidenced by the array of experts we’re bringing together and the scope of the content that will be presented. Attendees will experience a taste of Merkle’s work-hard play-hard culture; with intensive, interactive sessions, flanked by rewarding activities and festive social time to network with colleagues across a variety of industries.”
To find out more about the conference, visit the Summit event site to get the latest information on the agenda, speakers and activities.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.