Merkle (www.merkleinc.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, today announced that the company received an Innovation Award from the Direct Marketing Association (DMA) during the DMA2013 Conference and Exhibition held October 12-17. Merkle’s Digital Data Integration took top honors in both the Digital Technology category and Data, Analytics & Attribution category. DMA’s annual Innovation Awards celebrate the game-changing products and solutions that enable marketers to shift away from conventional marketing practices.
The Digital Data Integration solution is part of Merkle’s Connected Recognition platform that associates individuals and experiences across online and offline channels and media. It provides technological enablement coupled with analytically driven organization of data to fuel the next generation of CRM. This solution enables more effective marketing communication, which can yield a measurable impact on performance and provide a significant runway for future value. It is designed to collect, transform and integrate massive amounts of digital data with digital databases. The goal for Connected Recognition is to dramatically simplify and improve this process and make the data actionable for better customer-level insights, measurement and targeting.
“We are proud to receive such high recognition from the DMA for having a digital technology and data analytics solution that generates the greatest impact on the data-driven marketing community,” said Matthew Mobley, chief marketing technology officer, Merkle. “With the digitization of media and channel interactions, it is critical to have the ability to maintain a traceable one-to-one relationship that stretches across classic CRM and online engagement touchpoints. This solution leverages the power of big data technology and it was designed and built by a team of marketing, technology, and analytics professionals, working together to build a solution that provides positive ROI for CRM programs.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.