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Merkle Thought Leaders to Speak at MMA Forum

January 29, 2013
Columbia, MD

Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announces that Chris Crayner, SVP, Media and Entertainment Practice, Chris Wayman, Vice President, Digital Development, and Jennifer Veesenmeyer, Vice President, Digital Analytics,  all representing Merkle, will be presenting at the Mobile Marketing Association Forum, The Power of Mobile in the Marketing Mix. The event, being held January 29-30, 2013 at the Hotel Nikko San Francisco, will focus on how the use of mobile data can accelerate your campaigns across channels and how to embrace the new mobile connected age.

On Tuesday, January 29th at 3:45p.m., Chris Crayner will be delivering a session entitled “How Brands are Empowering Mobile Consumer Engagement through Connected CRM Strategies Globally and Locally.” The session will focus on why world-class customer experiences start behind the screen, where data, analytics, technology and creative come together to facilitate positive interactions. Crayner will discuss how these capabilities drive competitive engagements, and why no channel or media is an island.

Jennifer Veesenmeyer’s session, entitled “How to Leverage Big Data in the Mobile World” is on Tuesday, January 29th at 4:15p.m. This session will explore different brands and agencies’ approaches to leveraging mobile marketing data in order to drive meaningful messaging and results. Attendees will understand how to optimize mobile marketing data and transform it into a game changer in customer communication.

Chris Wayman will be a panelist on the session “Mobile Loyalty and Couponing within the Marketing Mix” on Wednesday, January 30th at 2:15p.m. He will be joined by Julie Ask, Vice President and Principal Analyst, Forrester Research, Brent Hieggelke, Chief Marketing Officer, Urban Airship, and John Morgan, Executive Director, Association of Coupon Professionals. The discussion will focus on the best ways to target and reward buyers to create campaign success. Attendees will learn about the existing state of the traditional and mobile coupon industries and the revenue opportunities that will unfold from these areas.

"Merkle has consistently demonstrated a commitment to getting the most out of mobile, as is shown by the incredible results they deliver for their clients," said Michael Becker, North American Managing Director of the Mobile Marketing Association.  "Merkle is a valued member of the MMA and their leadership and contribution throughout the years have significantly contributed to the growth of the industry."

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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