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Merkle | 5th Finger Cited as a Strong Performer in Mobile Commerce Solution Providers by Independent Research Firm

January 6, 2014
Columbia, MD

Merkle | 5th Finger (www.5thfinger.com), a mobile technology division of Merkle, the leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, has been recognized by Forrester Research as a strong performer in “The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013,” (December 2013). The vendors evaluated in the Forrester Wave represent the leading edge of mobile commerce innovation and technology.

Merkle | 5th Finger was one of the 10 most significant providers of mobile commerce solutions that the independent research firm evaluated. Each provider was examined across 75 criteria that were grouped into three areas: current offering, strategy, and market presence.

In the report, Merkle | 5th Finger received their highest scores in the Mobile Web, Solution Architecture and  Mobile Marketing Tools categories. According to the Forrester report, “Merkle | 5th Finger’s responsive solution gives eBusiness leaders who want to adopt responsive design an approach for doing so without the expense and risk of rebuilding the existing desktop web environment.” The report also states, “Merkle | 5th Finger has demonstrated the ability to close enterprise-level retail accounts through 2013, while parent firm Merkle brings financial security as well as mobile marketing and CRM expertise to the table.” 

“We are thrilled to have been cited as a strong performer among mobile commerce solution providers. We believe this type of recognition continues to reflect the strength of the ResponsiveJS Technology and our overall market leadership position in enterprise responsive design,” said Patrick Collins, President, 5th Finger and SVP, Customer Experience Group, Merkle.

 Merkle | 5th Finger leads the market in Responsive Design and mobile expertise with its responsive design mobile web platform, ResponsiveJS. Its high-speed, easy-to-implement JavaScript framework transforms desktop websites into a Responsive Design website, optimized across screen sizes for mobile and tablet. Merkle’s industry expertise across insurance, wealth management, banking, life sciences, travel, media and entertainment as well as CPG, and B2B high technology enables Merkle | 5th Finger’s ResponsiveJS to address customer experience strategies beyond the retail industry.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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