Merkle (www.merkleinc.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced Merkle 5th Finger’s prominent rankings in a new report from Advertising Age magazine. The Agency Report 2014 places Merkle 5th Finger among the leaders in its 25 Largest U.S. Mobile-Marketing Agency rankings. Merkle 5th Finger’s 2013 US Mobile Marketing revenue totaled over $20 million, placing the company in the 17th position for the first time. The rankings were published in the April 28 issue of Advertising Age magazine (www.adage.com).
“Now that responsive design is being adopted by many enterprise websites, a new challenge has arisen for developers and website owners – how to ensure a fast and maintainable experience across all devices,” said Patrick Collins, SVP, digital agency group, Merkle. “We view speed as a critical component to a successful website experience, and are investing in features that not only improve site performance but maintenance and ease of deployment as well.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.