Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces the creation of a big data advanced analytics platform which empowers its analytics managed services offering for CRM. The innovative offering, which provides a centralized measurement solution that supports enterprise CRM for Merkle’s clients, was developed through a federation of Merkle’s partners, including Revolution Analytics and RedPoint Global.
“Merkle’s big data analytics platform allows brands to accelerate an insight-driven approach for supporting their CRM efforts,” said Z Shen, executive vice president, Merkle. “As we integrate the platform into the larger ecosystem, it will serve as an enterprise-wide solution for our clients, and our goal is to extend this powerful offering internationally, through a flexible, cloud-based architecture.”
This platform boosts usability and broad-based accessibility to the marketing data and insights that enable Merkle’s Connected CRM (cCRM) approach to customer centricity. Its marketing analytics managed services solution is enabled by a dedicated analytics stack that was developed in partnership with Revolution Analytics and RedPoint Global. Additionally, a big data Hadoop foundation and tools such as Tableau allow for dynamic data visualization. The big data analytics solution provides a structured analytics environment in which data scientists can thrive, as well as a foundation that offers strong, technology-enabled analytics and actionable intelligence.
Dale Renner, CEO of RedPoint Global, commented, “We are excited to further our long-term relationship with Merkle by optimizing the big data solution with the utilization of our data management, automation, and real-time interaction capabilities.”
“Revolutions Analytics is delighted to extend our partnership with Merkle and proud that they selected our advanced analytics engine to empower their enhanced analytics managed services offering,” added David Rich, CEO of Revolution Analytics.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.