Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced that it has closed an amendment to provide capacity to upsize its credit facility to $325 million senior secured credit facilities for general corporate purposes and acquisitions. The amendment to the credit facility, arranged by M&T Bank, serves to increase the overall size of the facility and provide the Company with increased flexibility.
“This amplification of facility gives Merkle flexibility to seize opportunities for growth in our digital agency capabilities, as well as depth of knowledge and penetration in the industries we serve,” said Jean Holder, EVP and CFO of Merkle. “We are focused on both scaling our capabilities on the channel, or site, side, as well as the expansion of our global footprint into Europe and APAC, to deepen critical multi-national client relationships. We appreciate the broad support we have received from M&T Bank during the process of securing this line, as well as the group of lenders who will facilitate Merkle’s continued position at the forefront of the digital movement in marketing.”
M&T Bank Corporation acted as the sole lead arranger and book-runner on the transaction and a group of lenders including Bank of America, NA, Capital One, NA, Fifth Third Bank, Santander Bank, NA, BB&T, PNC Bank, First Commonwealth Financial, Tristate Capital, and Stifel Bank.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.