Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced that it will be hosting two workshops at the PhoCusWright Conference, one of the travel industry’s premier events. The event, being held November 11-13 in Los Angeles, attracts the industry’s most visionary thinkers and innovators from around the world.
“We are excited to participate in our first year at the PhoCusWright conference,” said Andrew Hoeberichts, SVP of Merkle’s Travel, Media and Entertainment practice. “The travel industry is becoming more customer centric with many companies launching initiatives aimed at improving the overall customer experience. Merkle’s digital marketing workshops will address how marketers are challenged with linking the vast amount of data generated from digital investments to create specific, customer-centric solutions to optimize spend.”
On Wednesday, November 12th at 9:00 a.m., Adam Audette, chief knowledge officer, RKG, a Merkle company, and Ryan Gibson, EVP, marketing strategy, RKG, a Merkle company, will deliver a session entitled, Impressions, Clicks, Pins & Likes: Ensuring Visibility in Digital Travel Research. In this session, Adam and Ryan will explore how gaining visibility in the digital space relies on your ability to connect with travelers. Companies that are able to provide the tools, resources, and information necessary to solve traveler challenges will have the most success in the booking business. Attendees will learn key ideas for boosting overall digital visibility at all stages of travel research and how to connect with customers in the digital world as their behavior differs across platforms.
Matt Naeger, EVP, digital strategy, Merkle and Shirli Zelcer, VP, travel, media and entertainment analytics lead, Merkle, are also leading a workshop on Wednesday, November 12th at 12:00 p.m. The afternoon workshop, The Addressable Customer Experience in Travel, will discuss how Facebook, Google, and first-party mobile platforms have become the primary methods of engagement for travelers during their travel decision-making. Seizing this opportunity requires advertisers to develop audience planning and optimization across integrated channels, master the creative experience design process, and execute it seamlessly across channels, technologies, and platforms. The workshop will teach attendees to explore a practical approach to creating these experiences that is data-driven and founded on consumer insights, planning, and technical execution.
To register for one or both of the workshops, please click here.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.