Merkle (www.merkleinc.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces that it will co-host a webinar with Ad Age | BtoB and featured speaker, SiriusDecisions. The webinar, titled Think Global, Act Local. Strategies for Multinational CRM Success, will take place Wednesday, October 15 at 1:00 p.m. ET.
During this webinar, Julian Archer, Research Director, SiriusDecisions, will discuss some of the obstacles facing multinational marketers – including permission-based email regulation, multi-cultural dynamics and technology considerations. Using these insights, Merkle’s Marc Fanelli, VP and GM of Global Data Solutions, will share innovative approaches for developing a world-class data environment to drive customer acquisition and customer engagement success – using a “Think Global, Act Local” approach. Attendees will:
- Gain insights into the data landscape and the issues facing sales and marketing organizations operating globally, such as regulatory and cultural dynamics.
- Understand the importance of data for any multinational marketer and explore a “Think Global, Act Local” approval for successful global data sourcing.
- Discover the opportunities that are possible when advanced data sources are aligned to analytics and marketing strategies to move leads from anonymous to known.
“To be a world class organization, multinational B2B companies require a comprehensive CRM strategy and successful CRM relies on the accuracy of customer data and the ability to leverage that data to drive sustainable customer relationships,” said Fanelli. “Multinational companies face especially unique challenges in acquiring, maintaining and optimizing their global marketing data for successful CRM and Addressability at Scale (AAS).”