Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced the appointment of Justin Stayrook to vice president, experience technology. In this role, Stayrook will be spearheading an industry-leading practice of consulting and delivery services for experience technology that encompasses web content management, eCommerce, and digital asset management.
“Joining the Merkle team was a natural fit for me. I’ve always been fascinated by tying the integration of data with the latest technology platforms to create unique, memorable, and strategically impactful experiences for customers. I am excited to work with the talented people at Merkle as we develop innovative solutions to connect with customer bases from top brands around the world,” said Stayrook.
Stayrook has over 15 years of experience as a consultant and solution architect with online and mobile technologies. He is a results-oriented and accomplished technology and operational development strategist who can bridge business and technology to develop industry-leading strategic solutions for clients. Prior to joining Merkle, Stayrook was a member of the executive team at Siteworx, a digital experience agency, where he led the technology teams providing integrated digital/web technology services for Fortune 1000 clients.
“Justin is a perfect fit for leading Merkle’s experience technology team with his expertise and knowledge of marketing optimization, personalization, marketing automation, and web content management,” said Patrick Collins, SVP, Customer Experience Group, Merkle. “He will also be a tremendous asset to our clients in providing counsel and assessment on the technology platforms and investments that enable their competitive advantage.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.