Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces the appointment of Tony Steel to executive vice president and leader of Merkle’s Management Consulting Group. In this role, Tony will focus on building a strong consultative foundation while articulating how Merkle’s unique Connected CRM (cCRM)® strategy and expertise will enable the agency’s clients to more effectively engage with its customers. The move underscores the company’s emphasis on a consultative, strategically led approach to helping clients build and sustain profitable customer relationships.
“As a strong believer in a true customer-centric approach to business success, I was attracted to Merkle’s reputation in the industry and their unique capabilities to offer addressability at scale,” said Tony. “I am excited to join the Merkle team – a place with a unique company culture full of exceptionally intelligent and talented people.”
Tony is a seasoned executive who brings extensive experience in CRM and consulting to his new role. Prior to joining Merkle, he spent more than ten years with IBM Global Services, holding several executive positions including the North American leader for IBM’s Smarter Commerce Growth Initiative and Managing Partner for South East Asian Growth Market. Prior to IBM, Tony spent ten years with PricewaterhouseCoopers Consulting (PwC) as a Partner, leading the Sales Productivity consulting practice and working with leading organizations to transform CRM functions.
“Tony’s impressive expertise in the consulting industry as well as his background in business services make him a perfect fit to lead Merkle’s Management Consulting Group,” said Tim Berry, president, CRM Capabilities for Merkle. “Tony will be an asset to Merkle as we continue to develop our cCRM consultative approach that helps client organizations put CRM into practice with their customers.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.