Merkle (www.merkleinc.com), a leading technology-enabled, data- driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces that it has added Revolution Analytics, the big data analytics software that enhances and extends open source R, to its partner network. The partnership will empower and enhance Merkle’s advanced analytics toolbox by providing a modern, high-performance tool to support its big data requirements and customer-centric digital analytics capabilities.
In an industry where customer-centric organizations have the marketing edge, advanced analytics is the driving force behind customer experiences. “The addition of Revolution Analytics enhances our ability to generate powerful insights with agility on behalf of our clients,” said Ed Forman, SVP of Analytic Innovation at Merkle. “This partnership further empowers our talented data scientists to perform advanced analytics and measurement techniques that support optimization decisions in today’s omni-media world.” R is the world’s most widely used statistics programming language and ensures the best practices for development and deployment of big data analytics.
“We are proud and happy to partner with Merkle and support their global team with R training and our enterprise software, which adds scalability and enterprise deployment capabilities that will allow Merkle to further innovate for their clients,” added David Rich, CEO of Revolution Analytics.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.