Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced that four thought leaders will be speaking at Advertising Week, the world’s premier annual gathering of marketing and communications leaders. The event, being held September 29-October 3 in New York City, transcends typical industry conferences with a hybrid of thought leadership seminars and a keen focus on key business drivers that shape and influence the global industry.
“We are excited to participate in our 2nd year at Advertising Week,” said Jeaneen Andrews-Feldman, SVP, Marketing at Merkle. “In the age of the addressable consumer, knowing the customer across media and channel will be the new platform for competitive advantage. As a new breed of digital agency, Merkle’s sessions will emphasize how powerful data, analytics and technology give deeper insight for smarter decisions.”
David Williams, chairman and CEO of Merkle, will kick off Advertising Week with an exciting session entitled, Addressability At Scale And The Digital Audience Platforms: Your Opportunity For Competitive Advantage, on Monday, September 29th at 12:30 p.m. at the NASDAQ MarketSite. Joined by Joanna O’Connell, director of Research at AdExchanger Research, the session will focus on how the use of insights to engage customers across media and channels builds lasting, profitable relationships and sustainable competitive advantage.
On Tuesday, September 30th at 11:00 a.m., Patrick Hounsell, EVP & chief digital officer, Merkle and Megan Pagliuca, VP & GM, Digital Media, Merkle will deliver a session at Lucille’s at B.B. King Blues Club entitled, Facebook and Twitter’s Mobile Ad Explosion. In this session, Patrick and Megan will review marketer success stories, current challenges and necessary skills and competencies to create competitive advantage through cross device driven tactics. Attendees will hear first-hand accounts from a panel of brand marketers and partners, including representatives from TAPAD, Facebook, and MetLife, that will discuss the mobile social impact to their business, challenges, and future expansion.
Patrick Hounsell and Patrick Collins, SVP, Customer Experience Group, Merkle, are also leading a session on Wednesday, October 1st at 11:00 a.m. at Lucille’s at B.B. King Blues Club. The provocative session, Data Driven Ad Creative, will teach attendees how to bring consumers from passive to active using ad creative. The interactive session will uncover what data points inform performance-based ad creative, how to interpret those data points and when and where to apply them.
To reserve a complimentary ticket to 1 or all sessions, please register here.