Merkle (www.merkleinc.com), a leading technology enabled, data- driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announces that Matt Naeger, EVP of Digital Strategy at Merkle will be a speaker at the ANA Digital and Social Media Conference. The event, being held July 13-15 at the St. Regis Monarch Beach in Dana Point, California, will focus on helping attendees navigate their brands through the ever-changing media landscape.
Naeger will open the conference with a breakfast session on Monday, July 14 at 7:30a.m. This morning session, “Digital Platforms are Conversation Starters,” will focus on how to speak with your customers in a more relevant, personalized manner that will enhance their journey with your brand by designing direct conversation streams over digital targeting platforms. In addition, the presentation will address the competencies necessary to execute addressable digital media programs at scale across display, search, social, and online video delivery platforms.
“The ANA Digital and Social Media Conference is a great venue for bringing digital marketers together to discuss the innovative strategies that are driving the evolving digital landscape,” said Naeger. “During the presentation, I am eager to demonstrate how effective personalization can be across a mixed media digital campaign.”
Naeger’s session reflects Merkle’s broader focus on Platform Marketing, which is a set of competencies necessary for marketers to leverage the opportunity created by addressability at scale across digital platforms and create sustainable competitive advantage.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.