Merkle, a leading data-driven, technology-enabled performance marketing agency, announced the appointment of Kelly Leger as vice president of Digital Data Solutions. In this role, Leger will lead Merkle’s overall strategy for its digital data roadmap and data onboarding efforts.
“Merkle’s commitment to growing its digital capabilities for its clients was very appealing to me,” said Leger. “I’m thrilled to have the opportunity to work with Merkle’s tremendously talented team to grow its digital data syndication business and further develop its partnerships with key audience platforms and publishers such as Facebook, Twitter, and AOL.”
Leger brings extensive experience in data solutions, analytics, strategic partnerships, and sales to Merkle. Prior to joining Merkle, Leger was a vice president at V12 Group where she quadrupled revenue for its digital solutions group in just over three years. Leger also led the company’s effort to bring offline data into the online advertising ecosystem. Prior to that, she was director of data partnerships and business development at Datalogix.
“Kelly’s knowledge of both data and sales will bring a unique perspective to Merkle’s digital data solutions team and position her well to lead Merkle’s initiative to transform its data business through the digitization of its assets,” said Marc Fanelli, VP & GM, Global Data Solutions. “Kelly will play a critical part in driving these efforts to provide better targeted marketing for Merkle’s clients.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.