Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar with Arthritis Foundation, titled Data-Driven Fundraising Strategy: Learn how Arthritis Foundation used analytic insights to grow net revenue by $2 million in 18 months. The event will take place Thursday, September 24 at 2:00 p.m. ET and will feature guest speaker Meagan Fulmer, Chief Development Officer, Arthritis Foundation; Chris Pritcher, VP, Analytics, Nonprofit, Merkle; and Jeff Patrick, VP and Chief Strategy Officer, Nonprofit, Merkle.
Nonprofit marketers are focused on integrating marketing efforts across channels and programs to drive value and a better constituent experience. Analytics and an insights-driven strategy — using data to make better decisions about marketing — are fundamental to their efforts. Attendees will learn:
- Five specific solutions that you can implement today
- Cut list costs by 40%+ while improving ROI
- Reduce contact frequency and improve net revenue
“Marketing analytics is quickly becoming a mainstream component of the fundraising sector as it adds immediate and significant value to marketing programs. With the combined goal of enhancing the constituent experience and optimizing the nonprofit’s marketing and fundraising resources, it’s easy to understand why enthusiasm is high for this powerful discipline,” said Pritcher.
To register for the complimentary webinar, visit the registration site or contact the Merkle events team at [email protected]. For further insight, download a copy of the new Merkle white paper, Fundraising Analytics: Data-driven insights drive measurable net revenue.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.