We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Merkle Launches Atlas Advertising Partnership

February 10, 2015
Columbia, MD

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced a strategic partnership with Atlas (a Facebook company), an ad serving and measurement platform that allows brands to reach people across multiple devices. The partnership will expand Merkle’s people based marketing capabilities, enabling targeting and measurement across devices leveraging Facebook identity data.

Merkle manages 3.7 billion first-party CRM data records and has more than 25 years of experience optimizing that data for person based marketing decisions. This experience, combined with the company’s media planning and buying capabilities bring unique value to Merkle clients on the Atlas platform. Megan Pagliuca, GM & VP of Digital Media says, "The Atlas platform enables addressability at scale, which provides marketers the ability to target, deliver and measure customized consumer experiences to a person rather than a cookie.  First-party CRM data is the starting point for advanced media targeting and measurement in the Atlas platform, which extends Merkle’s people-based targeting capabilities."

As a member of the Atlas product council, Merkle has worked closely with the product engineering teams to inform the development of the platform. "Partnering with a data-driven agency such as Merkle not only provides us an avenue for expert input at the product level, but Merkle ensures advertisers can see the platform’s true capabilities," said Erik Johnson, head of Atlas. 

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Media Inquiries