Merkle (www.merkleinc.com), a leading data-driven, technology-enabled performance marketing agency, recently launched DataSource for BusinessTM, a proprietary, multi-national database that enables marketers to make intelligent and profitable marketing and prospecting decisions.
Using Merkle’s proprietary data sourcing architecture, DataSource for Business provides information on companies such as firmographic, financial and contact information on tens of millions of business professionals and businesses around the world. The database is specially designed for small and medium-sized businesses and has corporate linkage capabilities to connect information across a corporate family.
Merkle uses a multi-source approach, aggregating business information from leading data suppliers in each country, making DataSource for Business the most comprehensive business database in the world.
"We’ve leveraged our long-standing, industry-leading expertise and capabilities in B2C data sourcing in order to create the most robust B2B marketing platform available," said Marc Fanelli, Vice President and General Manager, Global Data Solutions. "Our data-agnostic sourcing approach ensures our clients obtain access to a highly scaled source of sites and contacts that have been aggregated from best-in-class data within each country. Thus data coverage, data element fill rates, data accuracy and ultimately data performance will create a strategic advantage for companies that seek efficiencies with how they source the best information to drive actionable insights."
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.