Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Dan Schmerzler to vice president, client partner in Merkle’s Travel, Media and Entertainment practice. In his new role, Dan will focus on the Media industry and will serve as a strategic partner to Merkle’s key clients within that practice, helping to drive business growth and promote customer engagement across digital and offline media and channels.
“The media industry is changing so rapidly and in such a dynamic way, it’s exciting to see where and how we can apply Merkle’s capabilities and solutions to help clients achieve their marketing objectives,” said Schmerzler. “I’m thrilled to join Merkle’s media team as Merkle has shown the ability to continually adapt to the needs of their clients and the industries they serve.”
With a focus on driving technology and data solutions to support audience engagement, tune-in, advertising sales, and subscriber growth, Dan brings a strong knowledge of the network TV landscape and CRM practices to our media team. Dan joins Merkle from Primacy, where he served as the Executive Vice President for Marketing Solutions, leading growth and development strategies for the agency’s suite of digital capabilities. Prior to that, Dan was Vice President of Affiliate Sales & Marketing for Disney and ESPN Media Networks, where he was responsible for developing distribution marketing and audience engagement strategies for The Walt Disney Company’s linear and digital networks.
“Dan is a seasoned marketing executive with deep expertise, having worked with industry-leading entertainment, media and financial services companies. With his track record of success as a client partner, he will be a tremendous asset as we continue to expand our footprint in the media industry,” said Andrew Hoeberichts, SVP, Travel, Media and Entertainment practice.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.