Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of David Skinner as vice president of strategic alliances and partnerships in Merkle’s Enterprise Solutions Group. In his new role, Skinner will be responsible for formalizing Merkle’s partnership structure with the leading marketing and advertising technology providers and media platforms in the industry to drive business growth. He will also lead joint solution development efforts in collaboration with Merkle’s cutting-edge capabilities for the growth of Merkle’s key partner relationships.
“I couldn’t be more excited to join a team that is pushing the envelope on what’s possible with marketing and advertising technology and media partners,” said Skinner. “Merkle maintains a number of strategic partnerships with some of the most respected companies in the industry that will allow us to develop best-in-class solutions.”
Skinner, an accomplished digital media and marketing technology executive, has over 19 years of experience in marketing technology, advertising technology, and advisory consulting. He comes to Merkle from Rocket Fuel/[x+1], a leading ad tech company, where he was the VP, Global Partnerships, leading the business development and media supply teams. He was an SVP and member of the management team for six years at [x+1], responsible for leading the Business and Corporate development function and, prior to that, the Enterprise Business.
“Leadership in today’s marketing and advertising landscape requires innovation, collaboration, and excellence in relationship building with partners, both from a sales and solutions perspective. With David’s track record of success managing and developing partnership strategy, he will be a tremendous asset to our team, and Merkle’s position in the market,” said Gerry Bavaro, SVP, Enterprise Solutions for Merkle.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.