Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Harry “Hap” Brakeley to executive vice president, global sales leader. Brakeley is a seasoned marketing executive with more than 30 years of industry experience working extensively in business, technology, and market-driven organizational change projects for Fortune 1000 clients across a broad spectrum of industries.
Brakeley joins Merkle from Accenture, one of the world’s leading consulting companies, where he spent more than 30 years in a variety of senior-level positions. Most recently, as the managing director of sales for North America, he was responsible for directing the North American sales team to bring innovative business solutions to Accenture’s clients and accelerating the growth of transformation sales throughout the firm. With his extensive outsourcing and new business start-up skills, Harry was responsible for developing Accenture’s capabilities, from setting strategic direction to delivering a full suite of services to a number of customers on a global scale.
“Being impressed with Merkle’s proven growth trajectory and market-leading position, I am excited to join the Merkle team, one that has earned its reputation as an innovator in the industry,” said Brakeley. “In my new role, I am thrilled to be leading the world-class sales organization which will help premier brands make the transformation to customer centricity.”
“Hap is a recognized industry leader with impressive experience guiding organizations toward transformative business growth. He will be an asset to our executive team as we strive to be the unequivocal leader in the performance marketing space,” said Patrick Hennessy, president, vertical markets, Merkle. “Merkle CEO David Williams and I have gotten to know Hap over the past year, and we are glad to have the opportunity to bring him on board. His work ethic and personality are a great fit for our unique culture, and I know he will be a welcome addition to the Merkle family.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.