“Modern travel brands are required to drive results in a perishable inventory industry across multiple new marketing channels. I was attracted to Merkle’s addressable customer experience solution to this unique industry challenge, its innovative approach to CRM, and its impressive portfolio of customers,” said Padwick. “I look forward to working with Merkle’s talented and unique team and contributing to the success of one of the fastest-growing CRM agencies.”
Padwick brings to Merkle more than 15 years of award-winning expertise in lifestyle marketing and brand development, including building and managing highly successful integrated brand marketing initiatives across the travel industry. He has led the development of digital platforms for major global travel brands including Hilton Hotels, Marriott Hotels & Resorts, and Wyndham Hotels & Resorts. Prior to joining Merkle, Padwick served as senior director of e-commerce and CRM marketing at sbe Entertainment, the country’s premier travel and entertainment lifestyle branding group, where he built a dynamic marketing team from the ground up and merged eight independent luxury brands into one parent brand.
“John’s expertise in both travel and hospitality marketing, as well as his ability to blend business and brand savvy, make him a perfect fit to lead Merkle’s travel team,” said Andrew Hoeberichts, senior vice president, Travel, Media and Entertainment. “His dynamic experience and personality will lend well to the team’s efforts to deliver highly innovative and integrated solutions to Merkle’s clients and prospects within the travel industry.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.