Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Peter Randazzo to Chief Agency Technology Officer (CATO). As the chief technologist for Merkle’s digital services team, Peter will lead the product and engineering efforts that power the digital team’s industry-leading marketing platforms and cutting-edge digital solutions. Peter is a seasoned technology executive with more than 20 years of experience leveraging big data technologies to drive success throughout the enterprise in digital marketing, advertising, and publishing.
Peter joins Merkle from iCrossing, a global digital marketing agency, where he designed and led successful development efforts behind the iCrossing Connected Marketing Platform, the Core Audience DMP, and the Hearst audience network. As Chief Technology Officer, Peter was instrumental to the successful acquisition and integration of iCrossing by the Hearst Corporation in 2010. In the past, Peter has also served as the President and Chief Technology Officer at Core Audience and Chief Information Officer at Agency.com.
“Merkle’s growth has been exciting to watch as they have built a market-leading position in customer relationship marketing (CRM) and in their integrated blend of marketing technology, digital services, data management, and consulting services,” said Randazzo. “In my new role, I am looking forward to delivering innovative solutions that press those advantages further for the benefit of our digital clients.”
“Our clients are becoming increasingly sophisticated in their marketing technology needs with regard to digital data and analytics. Peter’s extensive knowledge and vast agency experience will be a great value to brands that partner with Merkle for our digital agency solutions,” said Matt Mobley, EVP, Chief Technology Officer, Merkle. “Peter brings leadership and focus to the platforms, which is crucial to continue to drive the agency business at an accelerating pace.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.