Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced today the appointment of two new additions to its senior management team. Michael Komasinski has been appointed chief operating officer, Digital Agency Services and Gerry Bavaro will serve as senior vice president, Enterprise Solutions Group. These moves reinforce Merkle’s continued efforts to grow and strengthen its digital capabilities and enterprise solutions.
As chief operating officer for Merkle’s Digital Agency Services, Michael Komasinski will assist in the overall operation of the group, with a deep focus on excellence in delivery across the complete set of digital agency solutions. His objective is to create and manage a scalable operational framework and to build a world-class client delivery organization. He will also play a key role in supporting the integration of Merkle’s acquisitions in the digital agency space. Most recently, Komasinski was the chief operating officer for Razorfish North America, where he directly managed agency operations, delivery management, resource management and client finance. While there, he was broadly accountable for the business performance of this 2,000 person, $400 million unit of Publicis Groupe and led the integration of Crown Partners, NuRun, and parts of Rosetta and Razorfish, under the new Razorfish Global brand.
Gerry Bavaro will be responsible for the development and oversight of Merkle’s cross-functional, enterprise solutions and for the solution architecture of large scale offerings. Additionally, he will manage some of Merkle’s key strategic partnerships at the executive level. Bavaro joins Merkle from Omnicom's Resolution Media, a leading performance media agency, where he served as chief strategy officer. During his tenure, Resolution Media grew to number one in investment globally among performance agencies, with over $1.2 billion under management, and expanded services beyond search to content marketing, video, and CRM. Bavaro led the development of social media services, which earned first-mover advantage as a Facebook Marketing Partner, due to its excellence and innovation in media buying.
“In the last year, Merkle has demonstrated robust growth in our digital operations across industries, and we continue to further that growth through multiple acquisitions, most recently Periscopix, and by hiring key talent to our team. Michael and Gerry bring additional executive leadership to Merkle’s growing digital arsenal,” said Craig Dempster, executive vice president, Digital Agency Group Leader. “Both Michael’s and Gerry’s extensive knowledge, as well as their ability to develop enterprise strategy and build trusted relationships, will be essential to our continued growth and will be extremely valuable for our clients.”
“Gerry and Michael bring to Merkle a wealth of experience, and we are thrilled to have new, top-level industry talent join our team,” said John Lee, executive vice president, chief strategy officer. “They both have a deep understanding of the needs of global brands and how digital marketing solutions are bought and sold in today’s market at a global scale. They will be invaluable additions to Merkle’s growing digital and enterprise solutions and to the company’s leadership overall.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.