Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced speakers for its 9th annual Digital Marketer Summit, formerly known as the Merkle | RKG Annual Summit, being held March 29-31 at the Omni Charlottesville Hotel in Charlottesville, VA.
The theme of this year’s Summit, This Year, It’s Personal, will expand upon a number of pressing issues from personalization to making people-based marketing a reality. Keynote speakers for the event include Jeremy Randol, US VP of Programmatic, for Pandora, Tim Reis, Director, Performance Solutions Activation, North America, Google, and Justin Thomas, Partner Manager, Yahoo Gemini Insights. In addition to the keynote addresses, the Digital Marketer Summit will offer a number of case study presentations featuring Merkle thought leaders, together with industry insiders from world-class brands.
This year’s sessions will focus on industry developments, new trends in digital and how to leverage them, and tactical ideas on how to apply within digital programs today from paid search, SEO, display/programmatic, social media, performance creative and more. Attendees will gain valuable insights, tools, and techniques that can be implemented immediately, as well as gather unparalleled lessons from real-life case studies.
“We’re extremely excited to have such a brilliant collection of speakers for this year’s Digital Marketer Summit,” said Craig Dempster, EVP and Merkle’s Global Digital Agency Group Leader. “The minds on this stage will represent some of the industry’s most progressive thinking on how brands can understand, reach, and engage their customers at the individual level.”
To find out more about the conference and get the latest information on the agenda, speakers and activities, visit the Digital Marketer Summit event site.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.