Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled “Citizens Bank Case Study: Expanding Reach in the Digital Age-Retooling For Growth.” The event, sponsored by The Financial Brand, will take place Tuesday, April 5, at 2:00 p.m. ET and will feature Kristin Mollerus, vice president, director of agency services at Citizens Bank; Mackenzie Smith, director, agency services, Merkle; and Sunil Rao, director, digital analytics and audience management at Merkle.
Digitally empowered consumers are changing how organizations communicate, interact, and acquire customers. A material opportunity exists to engage with a relevance and frequency that was previously not possible – and there is a risk for companies who do not capitalize on this opportunity. The webinar will discuss how Citizens Bank is retooling for growth through data, analytics, and digital technology to expand the reach and impact of its customer engagement strategy. Attendees will learn:
Industry and consumer trends creating the need for immediate action
Analytic, technical, and engagement core competencies required to compete in today’s digital world
How Citizens Bank leveraged and expanded existing assets to interact with and acquire customers, including actual results
“Citizens’ vision was to develop marketing programs to support its brand platform – ‘Simple, Clear, Personal.’ Merkle’s data and analytics, technology, and agency services teams developed a roadmap that enabled Citizens to transform from a line-of-business-focused marketing approach to a customer-centric marketing approach,” said Smith. “Attendees joining this presentation will gain insight into Citizens’ journey and what lies ahead for its brand.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.