Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Q4 Countdown: Refining Your SEM and SEO Strategy to Drive Results This Holiday. The event will take place Thursday, August 11, at 2:00 p.m. ET and will feature Merkle speakers Adam Audette, SVP of SEO and Ryan Gibson, EVP of Marketing Strategy.
“As advertisers, we’ve trained consumers to research their holiday deals early and time their purchases to take advantage of the holiday savings. Understanding these trends is key to planning for the Holiday season from a media purchase perspective,” said Gibson.
For retailers, the December holiday season is the busiest time of the year, when investments and potential sales are both at their peak. For competitive advantage, this session will encourage marketers to take a critical look at Q4 marketing plans and will provide actionable strategies for improved results this holiday season. During the webinar, attendees will learn:
Ways to leverage new and existing content assets to optimize for instant answers in Google
Key holiday shopping trends that will help identify when to publish updates in-market
How to build rich snippets with structured data into search results
Strategies to improve SERP presence for local searches and help customers find you (and your stores)
Specifics on using mobile-first strategies including app indexing, deep linking, and mobile content
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.