Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Marketing Technology in the Cloud. The event will take place Thursday, June 16, at 2:00 p.m. ET and will feature Craig Howard, vice president and chief solution architect at Merkle, as the speaker.
“As the marketing technology landscape continues to evolve and grow, organizations are struggling to continually incorporate the latest and most effective techniques into their approach,” said Howard. “Finding ways to lower the total cost of ownership for marketing technologies is of paramount concern. Cloud-based technologies offer new options for marketers to stretch their budgets and are changing the way they view and utilize marketing data and technologies.”
Rather than making large investments in solutions that aren’t guaranteed to keep up with future needs, marketing organizations are looking for alternatives that can better optimize costs and offer more flexibility. These new options are changing the technology game and supporting businesses’ needs. This session will explore how such architectures lead to decreased ownership costs, allowing brands to expand their capabilities into larger concepts that might not have been possible, such as data lakes and advanced analytics capabilities. During the webinar, attendees will:
Discover the new capabilities that can be easily added and integrated into traditional marketing technology solutions
Understand how and when it makes sense to leverage hosted and public cloud components
Learn about the growing role of systems integrators in accelerating marketers’ ability to achieve their goals
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.