Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled What Makes Millennials Tick. The event will take place Wednesday, May 25, at 2:00 p.m. ET and will feature Merkle’s Ron Park, vice president, analytics, and Jennifer Perry, senior manager, advanced analytic methods & research, as the speakers.
There are two billion millennials globally with a combined spending power of $2.45 trillion, based on research by Youbrand. Marketers are fixated on reaching millennials and have conducted a multitude of behavioral and attitudinal research to understand them. In order to persuasively market to this generation, organizations need to understand the underlying motivations and whether or not those are truly different than other groups. The Merkle Neuroanalytics™ methodology uses a combination of cognitive psychology and advanced analytics to understand and quantify both the rational and non-rational decision-making factors that go into a purchase. The Merkle Neuroanalytics team studied the purchase motivations of millennials for consumer wearable technology. This webinar breaks down the practice of neuroanalytics and Merkle’s wearable tech study and reveals data that turns the conventional wisdom about millennials’ motivations completely on its head.
During the webinar, attendees will learn:
- Top reasons why millennials purchase in the consumer wearable space
- Misconceptions about millennials’ primary buying motivations
- How to resonate more effectively with millennials
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.