Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled The "Who, What, When, Where, Why, and How" of Personalization. The event will take place Thursday, April 21, at 12:00 p.m. ET and will feature Mohammad Gaber, head of global industry strategy and marketing, Adobe, and Zimm Zimmermann, vice president of personalization, Merkle, as the speakers.
"Personalization is the process by which marketing delivers personalized experiences (to consumers and prospects) so as to engage and guide each individual through a set of predefined interactions and conversions," said Zimmermann. "Delivering those personalized experiences means having relevant, seamless interactions with a consumer across an omni-channel ecosystem, with the ultimate goal of providing an incremental benefit to the company." With that in mind, for a company to develop a personalization program, they will need to focus on the management and delivery of personalized experiences by understand and managing the "who, what, when, where, why, and how" of personalization.
During the webinar, attendees will learn:
The different components that go into delivering personalization.
How to orchestrate the necessary components of a personalized experience, including optimization, governance, decisioning, and learnings.
Key questions to ask yourself to ensure you are delivering the most effective personalized experience.
To register for the complimentary webinar, visit the registration site or contact the Merkle events team at [email protected]
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.