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Merkle Joins Bing Elite Preferred Partner Program

November 16, 2016
Columbia, MD

Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has been selected by Microsoft to join the Bing Elite Partners Program, serving as a trusted advisor to the network’s growing customer base for Bing Ads, the world’s second largest search advertising provider. Bing is extending its partner program to agencies, SMB partners, and technology partners globally.

As an Elite Partner, Merkle will continue to enhance the expertise and service provided to clients through exclusive access to training, marketing, and technology development. The program is an expansion of Bing’s search advertising offering and its forecast to grow globally, with nearly one third PC search marketing share in the US, over 20% in the UK, and over 10% in five additional markets.

“We look forward to expanding on our long-time partnership with Bing as an Elite Technology Partner. We look forward to working together to bring increased business opportunities to our clients and to the industry,” said Ryan Gibson, Head of SEM for Merkle.

“Merkle has shown to be a key partner for Bing Ads and we’re excited about their participation as an Elite Partner. Our partnership with Merkle and the service, training and expertise they are able to provide is helping our customers achieve better results,” said Steve Sirich, General Manager, Bing Ads Marketing.

For more details about Merkle, please visit https://www.merkleinc.com.

For more details about the Bing Partner Program please visit: https://aka.ms/bingpartnerannounce.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 21 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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