Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released its 16th installment of the Dossier. The 2016 Volume 7.1 Dossier illustrates the best-of-breed online marketing strategies along with savvy analyses of industry developments. The digital marketing resource, a complimentary, downloadable ebook, outlines best practices in digital strategy and reinforces a data-driven approach to online marketing.
The Dossier delivers insights on topics that include search, video, and multi-channel marketing and provides a global perspective on the digital industry. This volume features the following articles:
Making People-Based Search Advertising a Reality
The Complex World of Enterprise SEO: The Dynamics Shaping the Roles of Agencies and SEO Itself
Branding in China’s Digital Golden Age: What Marketers Need to Know About Brand-Building on Baidu
Making the Most of YouTube Ads: How New Capabilities and Smart Strategies Are Making It Easier to Succeed with Video Ads
Supporting Major Ad Campaigns with Multi-Channel Digital Marketing: Uncovering the Scoring System Behind Merkle’s Digital Bowl
Five Common Mistakes That May (Still) Be Costing You in Paid Search
“Dossier features some of the sharpest minds in digital marketing addressing the most consequential issues and greatest opportunities in our industry, and we are very proud to be releasing its sixteenth edition,” said Mark Ballard, senior research director and editor of the Dossier. “Our aim is for the Dossier to be both accessible and insightful, with practical takeaways for marketers of all stripes. This edition is no exception, with thought-provoking articles addressing people-based marketing, paid and organic search, social and programmatic, as well as Baidu and YouTube.”
Marketers can learn more about the 2016 Volume 7.1 Dossier by visiting the Merkle website.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.