Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released its 17th installment of Dossier. The 2016 Volume 7.2 Dossier illustrates best-of-breed digital marketing strategies along with savvy analyses of industry developments. As a digital marketing resource, Dossier is a complimentary, downloadable e-book that outlines best practices and reinforces a data-driven approach to online marketing.
Dossier delivers actionable insights on topics that include search, video, and multi-channel marketing. It provides a global perspective on the digital industry. This volume features the following articles:
The Current Reality of Google Customer Match and the Future of Personalization in Search
Optimizing the Anchor Leg: How Analytics Can Help You Drive More Users Towards Converting at the Moments That Matter Most
Google Local Inventory Ads: Why You Should Get on Board Today and How It May Be Easier Than You Think
Why You’re Unsure Where to Invest in SEO…and What to Do About It in 2017
How to Plan and Execute a Successful Digital Video Ad Campaign
“Now in its seventh year of publication, Dossier remains true to its original aim to provide practical guidance and real insight into the most relevant digital marketing developments and opportunities of the day, while keeping an eye on what truly drives long-term business success,” said Mark Ballard, senior research director and editor of Dossier. “In this edition, marketers of all stripes should find valuable takeaways that they can use to shape and steer their digital programs, whether their interest is mobile, local, audience, analytics, personalization, search, or video.”
Marketers can learn more about the 2016 Volume 7.2 Dossier by visiting the Merkle website.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.